Retargeting & Remarketing Funnels

Ratings

The Trade-off

The highest-ROI form of paid advertising because you're only spending money on people who already showed interest, but requires enough website traffic to build meaningful audience pools and careful frequency capping to avoid creeping people out.

The Strategy

Retargeting is the practice of showing ads specifically to people who have already visited your website, engaged with your content, or interacted with your product but did not convert. While standard paid ads cast a wide net hoping to find interested prospects, retargeting focuses your budget exclusively on the warmest audience possible — people who have already raised their hand by visiting your site.