4 Paid Marketing Tactics
Paid marketing tactics — ad strategies, paid acquisition channels, and tactics for spending money efficiently to grow.
Showing 4 of 4 tactics
Retargeting & Remarketing Funnels
Follow your warmest prospects across the internet with precisely sequenced ads that turn window-shoppers into buyers
The highest-ROI form of paid advertising because you're only spending money on people who already showed interest, but requires enough website traffic to build meaningful audience pools and careful frequency capping to avoid creeping people out.
Newsletter Sponsorships
Rent trusted audiences instantly — sponsor niche newsletters to reach thousands of pre-qualified buyers
Delivers immediate, targeted traffic from trusted sources with high conversion rates — but costs $200-$5,000 per placement and results stop the moment you stop spending.
Paid Ads with Strong Hooks
Buy attention at scale — but only if your hook stops the scroll and your funnel converts cold traffic
The fastest way to scale user acquisition to any volume you can afford — but paid ads are a cash furnace that destroys early-stage profitability unless your LTV:CAC ratio is dialed in. Most startups waste 80% of their ad spend before finding what works.
Twitter/X Ads to Warm Audiences
Retarget people who already know you — cheap impressions on a platform where your ICP scrolls daily
Extremely cheap CPMs ($2-6 vs $15-30 on Meta/LinkedIn) and great for reaching tech-savvy audiences — but Twitter's ad targeting is less sophisticated than Meta's, and brand safety concerns persist on the platform.