Instantly AI
Bootstrapped cold email platform that disrupted the market with unlimited accounts to reach $20M ARR
instantly.aiAnnual Revenue
$20M
MRR
~$1.67M
Team
15 employees
Funding
Bootstrapped
Founder
Nils Schneider & Raul Kaevand
Co-Founders
Built their SaaS by first using it internally at their own agency — the first 20 customers were their own agency clients who'd already seen results
What Instantly AI Does
Instantly.ai is an all-in-one cold email outreach platform that disrupted the sales engagement market by offering unlimited email accounts under a single flat fee — a direct attack on competitors like Lemlist, Reply.io, and Apollo who charge per mailbox or per seat. The platform combines a 450M+ lead database, email sending infrastructure with automated warmup (4.2M+ account network), AI reply handling, and a built-in CRM. This eliminates the need for agencies and sales teams to cobble together separate tools for leads, sending, warmup, and CRM management.
Revenue Highlights
- $0 to $20M ARR in 2 years — one of the fastest bootstrapped B2B SaaS growth stories
- $200K MRR with 2,900 customers just 6 months post-launch
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