Tally
Free unlimited forms that turned every user into a marketing channel
tally.soAnnual Revenue
~$2.1M-$3M
MRR
$175K-$250K
Team
5-8 full-time employees
Funding
Bootstrapped
Founder
Marie Martens & Filip Minev
Co-Founders
Their first startup (Hotspot, a travel marketplace) was killed by COVID — they pivoted to Tally in summer 2020
What Tally Does
Tally is a web-based form builder that works fundamentally differently from competitors like Typeform or Google Forms. Instead of a drag-and-drop interface, Tally uses a Notion-like document editor where users type directly onto a blank page and use slash commands to insert question blocks, payment fields, file uploads, and more. The platform's genius lies in its freemium model: unlimited forms, unlimited submissions, conditional logic, calculations, and native integrations are all free. Paid plans ($29/month Pro, $79/month Business) unlock custom branding, custom domains, and team collaboration. The 'Made with Tally' badge on free forms became their most powerful growth engine, accounting for 40% of all new user acquisition — effectively turning every free user into a marketing channel with zero marginal cost. From zero to $2M+ ARR in about 4 years, all without spending a dollar on paid advertising.
Revenue Highlights
- Crossed $100K MRR in February 2024 with only 3 full-time people
- $175K MRR confirmed February 2025
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