Feather
Solo Indian dev turned a $250 MRR Notion blog into a $250K exit — twice the builder, half the hype
feather.soAnnual Revenue
~$92K (at peak)
MRR
$7.7K (peak, February 2024)
Team
1 (solo founder, entire operation)
Funding
Bootstrapped
Founder
Bhanu Teja Pachipulusu
Solo Founder (sold June 2024)
Survived a hosting crisis that nearly killed the product (MDX.one racked up $10K/month in hosting costs including a $1.8K Vercel bill) — rebuilt on Cloudflare Workers to slash costs
What Feather Does
Feather (formerly MDX.one) is a Notion-to-blog platform that lets users write blog posts in Notion and automatically publishes them as SEO-optimized websites. The product solves a common creator pain point: Notion is a beautiful writing environment, but it has no SEO, custom domains, analytics, or newsletter features needed for a real blog. Feather bridges this gap — write in Notion, get a fast, SEO-optimized blog with custom domains, subfolder blogs, meta tags, canonical URLs, schema markup, analytics, email collection, and newsletter distribution. Founded as MDX.one in 2021, the product nearly died when hosting costs spiraled to $10K/month (including a $1.8K Vercel bill). Bhanu rebuilt the entire infrastructure on Remix and Cloudflare Workers, slashing costs dramatically. Rebranded to Feather.so in May 2022, he grew it to $7.7K MRR at peak before selling to Tibo Louis-Lucas (prolific French indie hacker and creator of Tweet Hunter, Taplio, Outrank) for $250K in June 2024.
Revenue Highlights
- Sold for $250K to Tibo Louis-Lucas in June 2024
- Grew from $250 MRR (inherited from MDX.one) to $7.7K MRR at peak
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