Under-the-RadarContent

Earned Media & PR Outreach

Get featured in publications, podcasts, and news outlets your customers already trust — without paying for a single ad

Time to results

2-6 months

Budget

Free - $200/month (HARO subscription + media database tools)

Overall Score

7.5/10

Ratings

Speed to Growth
7/10
Early Profitability
9/10

The Trade-off

A single well-placed media feature can drive more credible, high-intent traffic than months of content marketing, but PR is unpredictable — you can pitch 50 journalists and get zero coverage, and the results are impossible to guarantee or schedule.

The Strategy

Earned media is any publicity you receive without paying for it — journalist articles, podcast features, blog mentions, newsletter inclusions, and social media coverage from third-party publications. Unlike paid ads (which audiences increasingly ignore) or owned content (which audiences must discover), earned media carries implicit third-party validation. When TechCrunch writes about your product, the endorsement from a trusted publication transfers to your brand in a way that no self-promotion can replicate.

Members only

Unlock the full Earned Media & PR Outreach playbook

Get the full breakdown — execution playbooks, revenue timelines, marketing channels, tech stacks, lessons learned, and 600+ more startup ideas, trends, case studies, and growth tactics.

  • 510 validated startup ideas
  • 50 deep-dive case studies
  • 45 emerging trend reports
  • 50 proven marketing playbooks
  • AI-powered idea generator
  • Weekly content updates
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