Build in Public

Ratings

The Trade-off

Completely free and builds a loyal audience that converts at high rates — but requires genuine transparency, consistent posting, and months of audience building before meaningful results.

The Strategy

Building in public means sharing your startup journey transparently on social media — revenue numbers, user growth, technical decisions, mistakes, wins, and everything in between. Instead of marketing a product, you're marketing the story of building the product. People follow the journey and naturally become customers, supporters, and evangelists.