The Internet Speed Shame Board — Compare Your ISP's Actual Speed Against What You're Paying For
Built forBroadband subscribers frustrated with underperforming internet service, consumer advocacy organizations, municipal broadband planning offices, and anyone who suspects they're overpaying their ISP
The scorecard
Revenue Potential
5/10
Medium
$3.99/mo subscription; every U.S. broadband household (100M+) is a potential user but conversion to paid requires sustained engagement; aggregate data licensing and ISP switching affiliate revenue add secondary income
Virality
9/10
Very High
ISP frustration is universal and deeply emotional; shareable Delivery Scores create social proof and competitive comparison; local speed data generates news coverage and organic sharing
Execution
5/10
Medium
Speed testing technology is well-established (Ookla, M-Lab); background testing requires battery/data optimization; ISP plan database maintenance and geographic aggregation add operational complexity
The idea
Americans pay an average of $75/month for broadband internet, yet studies consistently show that ISPs deliver only 50-80% of their advertised speeds during peak hours. The FCC's own Measuring Broadband America reports have documented systematic speed shortfalls, and a 2023 study found that 70% of consumers don't know whether they're getting the speeds they pay for. The total U.S. broadband market exceeds $100 billion annually, meaning billions of dollars are effectively overpaid for underdelivered service. SpeedShame solves this by turning…
What you unlock
4 phases
Execution plan, weeks 1–24
5 channels
With strategies + tactics
4 competitors
Analyzed + positioning
3 signals
Real Reddit / X / news posts
Full offer
Pricing + lead magnets
Trend data
Interest over 12+ months
Execution plan
Speed Monitoring MVP
- Build automated background speed testing engine using M-Lab or Ookla Speedtest CLI
- Implement Delivery Score calculation comparing actual speeds to ISP advertised tier
- Create historical speed trend dashboard showing performance over time with peak-hour analysis
- Build ISP plan database mapping advertised speeds to pricing for overpayment estimation
Phase 2: Complaint Engine & Crowdsourcing · Weeks 7-12
Phase 3: Launch & Advocacy · Weeks 13-18
Phase 4: Data Platform & B2B · Months 5-10
What real people are saying
ISP complaint posts regularly reach the front page with thousands of upvotes; users share speed test screenshots showing massive gaps between advertised and actual speeds — proving both the problem and the willingness to take action
+ 2 more market signals
Top marketing channel
Engage in r/technology, r/ISPs, r/Comcast_Xfinity, and r/tmobile where ISP complaints are constant. Share neighborhood-level speed data that validates what users already suspect — their ISP is underdelivering.
+ 4 more marketing channels with strategies
Members only
Unlock the full The Internet Speed Shame Board — Compare Your ISP's Actual Speed Against What You're Paying For
Get phases 2–4 of the execution plan, every marketing channel with strategies, the complete offer breakdown, full trend data, competitor analysis, and all market signals — plus 509 more validated startup ideas.
- Phases 2–4 of the 4-phase launch plan
- All 5 marketing channels with strategies
- Complete offer breakdown + pricing tiers
- 4 competitors analyzed with positioning
- 3 market signals from real users
- 509 more validated startup ideas
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