Steady UpwardManaged Service PlatformB2B (SMB-focused)

Outcome-Based Digital Marketing Agency Platform — Pay for Results, Not Hours or Retainer Fees

Built forLocal service businesses (HVAC, plumbing, dental, legal, real estate) doing $500K-$10M/year wanting guaranteed marketing results

ValidatedUpdated 20264-phase launch plan3 market signals

The scorecard

Revenue Potential

9/10

Very High

$150B SMB digital advertising market; 40-60% gross margins on ad spend arbitrage; highly scalable once vertical playbooks are optimized

Virality

0/10

Execution

8/10

High

Platform assumes ad spend risk; requires deep expertise in multi-channel campaign optimization; unit economics must be validated per vertical before scaling

The idea

ResultsEngine is an outcome-based digital marketing platform where small businesses define their desired result — a specific number of leads, booked appointments, phone calls, or revenue targets — set a per-result price they are willing to pay, and the platform's managed service team and AI-powered campaign engine handles the entire execution: ad creative generation, audience targeting, landing page creation, A/B testing, and cross-platform campaign optimization across Google Ads, Meta (Facebook/Instagram), TikTok, and LinkedIn. The fundamental innovation is the pricing model:

235+ more words in the full overview

What you unlock

4 phases

Execution plan, weeks 1–24

5 channels

With strategies + tactics

4 competitors

Analyzed + positioning

3 signals

Real Reddit / X / news posts

Full offer

Pricing + lead magnets

Trend data

Interest over 12+ months

Execution plan

1

MVP & Vertical Focus

Weeks 1-8
  • Build client onboarding flow with industry selection, goal setting, per-result pricing, and budget allocation
  • Integrate Google Ads API and Meta Marketing API for automated campaign creation and optimization
  • Develop landing page builder with high-converting templates for 5 initial verticals (HVAC, dental, legal, real estate, home services)
  • Implement lead verification system with Twilio call tracking, form submission validation, and duplicate detection

Phase 2: Beta & Unit Economics Validation · Weeks 9-14

Locked

Phase 3: Public Launch · Weeks 15-20

Locked

Phase 4: Scale & Automation · Months 6-12

Locked

What real people are saying

BrightLocal SMB Survey

62% of small businesses feel their marketing spend is wasted, and agency churn rates exceed 40% annually — indicating massive demand for accountability-based marketing models

+ 2 more market signals

Locked

Top marketing channel

Google Search / PPC

Run Google Ads targeting 'pay per lead marketing,' 'performance based advertising,' 'digital marketing that actually works,' and industry-specific terms like 'get more plumbing leads' and 'dental marketing that guarantees results.' Use the pay-per-result model itself as the headline differentiator in ad copy.

+ 4 more marketing channels with strategies

Locked

Members only

Unlock the full Outcome-Based Digital Marketing Agency Platform — Pay for Results, Not Hours or Retainer Fees

Get phases 2–4 of the execution plan, every marketing channel with strategies, the complete offer breakdown, full trend data, competitor analysis, and all market signals — plus 509 more validated startup ideas.

  • Phases 2–4 of the 4-phase launch plan
  • All 5 marketing channels with strategies
  • Complete offer breakdown + pricing tiers
  • 4 competitors analyzed with positioning
  • 3 market signals from real users
  • 509 more validated startup ideas
From $14/mo · Cancel anytime

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