Testimonial.to
4 failures, then a $2.4M product — built from 80% recycled code from a failed project
testimonial.toAnnual Revenue
~$2.4M (2024 total revenue per GetLatka)
MRR
~$50-70K (estimated from $2.4M annual revenue)
Team
Small (2-5 people including contractors)
Funding
Bootstrapped
Founder
Damon Chen
Solo Founder
Testimonial.to reused ~80% of the code from his failed project Indielog — the failure became the foundation of success
What Testimonial.to Does
Testimonial.to is a platform that makes it dead simple for businesses to collect, manage, and display customer testimonials — both text and video — on their websites. Instead of manually chasing customers for reviews, creating custom forms, editing videos, and embedding them, Testimonial.to provides a shareable link where customers can record video or write text testimonials directly from their browser. Businesses then curate the best ones and embed them on their website using customizable widgets (Wall of Love, carousels, grids). The product was born from the wreckage of Damon's 4th failed project, Indielog (a vlogging community for indie makers). When Indielog failed, Damon realized the core code — video recording, user profiles, embeddable widgets — could be repurposed. He reused ~80% of the code, added a new landing page and Stripe integration, and launched Testimonial.to on Product Hunt in December 2020. It became his first product to generate revenue. The bet with his wife — $100K ARR in a year or back to corporate — was won with $200K ARR. By 2024, Testimonial.to generated $2.4M in total revenue, making it his largest product.
Revenue Highlights
- $2.4M total revenue in 2024 — Damon's largest product
- Hit $100K ARR in 9 months (September 2021)
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